BackFlip Software is a driving force of business process communications. With business success increasingly dependent on speed, leading enterprises have come to recognize the need to leverage their communication technologies to achieve faster response times, more accurate interactions and a better social environment. BackFlip addresses this need by providing an on-demand end-to-end solution that integrates real-time communications into business applications and processes enabling companies to reduce human latency, respond quickly to customer needs, close sales faster, mitigate risk exposure and capitalize on opportunities ahead of the competition.

BackFlip recognizes that today’s workforce is more mobile, more IT savvy, and has more communication choices than ever. Managers, sales people, customers, partners, and colleagues expect to access information from any place at any time, using their communication channel of choice. They require instant and customized information in order to make quick and effective decisions and to develop business opportunities. BackFlip enables corporations to meet these expectations and leverage these capabilities by providing a platform that allows them to adopt a communications-enabled strategy – without incurring the additional cost of deployment infrastructure.

BackFlip’s Process Communications On Demand™ empowers organizations with the ability to receive, access and communicate information at any time through any communication channel. Business applications can invoke the BackFlip service easily and securely whether they are hosted or lie behind the corporate firewall. Interactive alerts, business information and real-time notifications can be sent out from these systems to any user by a variety of communication channels including automatic voice calls, instant messages, text messages and mobile browsing. Thus, business processes are accelerated, users no longer have to wait for information, and decisions can be made and implemented quickly and effectively.

BackFlip Software was established in 2005, is a privately held company and has offices in Kfar Saba, Israel and Los Gatos, California, USA.